Maxwell is a product designer, art director, and illustrator based in New York City, specializing in design systems, UX/UI, and brand identity. He has led high-impact design initiatives for fast-growing companies, including a major brand refresh at Oscar Health (NYSE: OSCR) ahead of its IPO and the development of a cohesive product experience at Petal, helping the fintech pioneer scale—ultimately leading to its acquisition by Empower in 2024.

Maxwell currently leads design system and product work at Rain, helping shape better financial experiences through innovative card-issuing solutions. His approach to design is rooted in clarity, efficiency, and scalability—crafting systems that not only enhance aesthetics but also drive usability and long-term adaptability. He believes that great design should feel inevitable, seamlessly integrating into users’ workflows while reinforcing brand identity and trust. His work is characterized by a sharp, concise aesthetic and a strong focus on positive user impact.

His work has appeared inThe New York Times  (Op-Ed page and Book Review) as well as MIT Technology Review, among other publications.
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Clients:
Bloomberg, Bureau Borsche, Dwell, Harvard Business Review, Institutional Investor, MIT Technology Review, The New Yorker, The New York Times, The Washington Post